The Entrepreneur In Heels

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5 Key Principles To Building A Thriving Business Culture

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“The greatest enemy of a good plan, is the dream of a perfect plan” 

One of the most important things you will do as an entrepreneur is create the culture for your business.  Seems like a simple task at first thought, but are you sure you’re getting it right for you? It’s vital that you hit the ground running and get it right the first time. So what is the key to creating business culture? The key principles to creating business culture go far beyond your mission statement or the financial goals you have.   

As an entrepreneur you are your brand, and your brand is the eye of your culture. Culture is what priorities and values you personally carry within you. The goal of your businesses culture is to put those priorities and values into motion for others to see and experience.  To create business growth, your culture must be effective and to be effective you must cause a positive improvement to people’s lives.  Your culture ultimately will be the catalyst for your business reputation and growth.


Key principles to think of when creating your business culture:

#1. Be the example

By letting what’s inside of you show on a daily basis you will convey to your team, customers and business associates what you stand for.  Be sure that what you say is a mirror image of what you do. You are the soul of your business culture. What you say and do is what your business culture will ultimately become.

#2. Build the ‘Right’ team

Make sure you know the difference between who is good and who the best is. Your business culture will be sustained by your loyal good workers, but your culture will thrive and grow because of team members who are the ‘best’ at what they do. Create a diverse culture of  employees who focus on the company’s day-to-day, and employees who focus on the company’s future.

#3.  Stay innovative

Don’t settle for doing a good job, strive to the best job. You and your team should constantly be coming up with new competitive ways to work.  Ongoing training is a must for you and your team. Have monthly workshops and attend conferences to stay away from mediocrity.  Revise your business services often to stay ahead of the curve . 

#4. Be visibly motivating

The public will buy into things that are positive and uplifting. Stay motivated about your business and the services you offer. This creates an invigorating culture that becomes a magnet to the public. Be sure to keep your team enthusiastic. Try having team building events on a regular basis that not only involve your employees, but the public as well.

#5. Keep an open dialog

Create vehicles for your team to express new ideas, what they like about their job and what they don’t like. Make a point to have regular group meetings, as well as one-on-one meetings where employees can speak freely.  How your team engages with you and each other will make a huge difference in the culture that will be presented to the public. A team that is able to express itself freely reward the company with hard work and loyalty.

Creating a value centered business culture is simple, but most entrepreneurs fail to execute these simple key principles. Doing the right things well, every time, requires consistent discipline and the integration of your personal brand into the very heartbeat of your business everyday. 

Written by Beverly S. Davis

March 13, 2012 at 10:27 am

Posted in Branding, Leadership

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